Postobon is initiated between the streets of sucre, in the center of medellin and colombia. There the prominent businessman don gabriel posada and the famed apothecary don valerio tobón, began the manufacture of soft drinks on October 11, 1904.
 
"cola-champana" was the name of the first drink that produced the factory of posada and tobón, a drink soda that became famous in shops, pubs, social clubs and own homes where arrived in Barrow, pulled by mules.
 
Kola champagne", first sweet drink formula made by valerio tobón. the image starts to be the protagonist while the text is short and provides support for describing and invite the situation that describes the image. the image handles a romantic theme with tendency to the class with the intention of showing the exclusivity which does have to try refreshment "kola champagne", first sweet refreshment in antioquia.
 

lemonade posada tobón 1924 

 

 

ad ad account with a simple black and white design, text and image is a balanced membership between the elements, but still text becomes more important since it is essential because it describes the scene and is in charge of the promotion of the product. the image denotes an everyday situation that manages the consumer to be identified more easily, also marked gestures of the characters become significant for understanding the situation of the box. It manages a theme close to the comic since it describes a little story in a box, there sandwiches but from verbal language uses the cartouche or cartridge as way of narration

 

Anouncement of Colombiana 1.926


Anouncement of Limonada cristal 1930

Anouncement of Kol-Cana Manzana Postobon  1941

Anouncement of Colombiana 1942

Anouncement of Pepsi Cola 1950

1950 becomes president Dr. Carlos Ardila Lülle , who with his leadership introduces innovation strategies , diversification, quality, distribution , customer service and above all social commitment , Postobón consolidated in the market for soft drinks in the country.

Anouncement of Naranja 1953

 

1950-1980 Provision of the most modern and efficient fleet of Latin America.

- Acquisition of a company headquarters building in Coltejer in Medellin.

- Sponsorship of different sports, especially cycling.

- Franchise to bottle Pepsi Cola.

- Expansion of the distribution system by implementing the Residential Service Postobón.

  

1980 Launch of diet sodas. Postobón was the first company in Latin America to launch an exclusive line of such beverages.

 - Market launch of disposable bottles Cold Pack.

 

1997 Launches Hit: fruit-based drink, made with modern production processes, pasteurization and packaging.

- Quality Seal ICONTEC is obtained, the first beverage company in the country to receive such certification

Squash 2000, a new special hydrating sports drink brand reached 30% share of this category in Colombia is launched.

- Get to market 7UP, international franchise in six months reached 50% market share lemon-lime segment.

    

2002 Gatorade distribution begins.

   

2005 is included in the portfolio category iced tea, branded Mr. Tea flavors of lemon and peach.

   

Launched Hit 2006 Good morning, orange juice 100% natural, omega 3 or calcium.

- It was included in the portfolio of energy drinks category with the Peak brand.

2007 brand fruit drinks Tutti Frutti is acquired.

   

2008 reaches the portfolio H2Oh! a new lightly carbonated water flavored with a touch 7UP without calories.

- Sale market Mr. Green Tea with antioxidants.

   

2009 Postobón inaugurates the largest and most technology in the country, in the city of Yumbo, strategically located in an area of ​​great industrial screening plant.

- Oasis is launched, the first and only water in the country who cares about the education of children in the country.

- The Squash sports drinks give the seal of quality ICONTEC. Postobón thus becomes the first company in the country to obtain this certification for this product category.

2010 Postobón becomes the official sponsor of Colombian soccer, in all categories with the Postobon League Tournament Postobón, the Postobon Cup, the Postobón U19 Championship and the Copa Postobon microfútbol.

   

2011 the second most modern plant in the country was inaugurated in the municipality of Piedecuesta, Santander creating jobs and development to this population.

2012 opens in Malambo (Atlántico) The third most modern plant in the country.

- Launch of the SPEED soft drink brand.

- New brand extensions in the category Water Glass Glass Vitality and Sport.